It’s that special time of year when black-clad figures light their candelabras, emerge from their cobwebbed crypts and don their darkest black ensemble. While the rest of the world basks in spring sunshine, goths everywhere are applying extra eyeliner, dusting off their platform boots, and explaining to their grandmothers one more time that no, it’s not “just a phase”. We’re talking about World Goth Day, the annual celebration of a subculture where smiling is optional, but knowing the works of Edgar Allan Poe is absolutely required. And there’s substantially more significance to this macabre occasion than you might even know.
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What Is World Goth Day?
Every year on May 22, a particular brand of alternative culture, musical rebellion, and distinctive self-expression takes center stage for World Goth Day. What began as a small movement has blossomed into a global recognition of gothic subculture, a day that proudly recognizes the depth, creativity, and unique spirit of goths around the world.
The origins of World Goth Day can be traced back to 2009, emerging from a BBC 6 Music documentary1 that explored the goth subculture. During this program, radio presenters highlighted various alternative music scenes, inadvertently sparking an idea that would transform into an international celebration. UK-based goths took the initiative, deciding that this recognition deserved its own dedicated day – a moment to showcase the richness of gothic culture beyond stereotypes and misconceptions.
What started as a primarily British phenomenon has since evolved into a worldwide event. From underground music venues to social media platforms, goths everywhere now use May 22 as an opportunity to celebrate their identity, share their music, art, fashion, and challenge the often-misunderstood perceptions of the gothic subculture. It’s more than just black clothing and dark makeup – it’s a profound expression of individuality led by a thriving community that embraces emotional depth and creative freedom.
Goth Culture: the Dark, Mysterious and Macabre
Goth culture is a rich, multifaceted subculture that emerged from the post-punk music scene of the late 1970s and early 1980s. It is deeply rooted in artistic, emotional expression and often known for its fascination with the complex and darker aspects of human experience. At its core, goth culture embraces themes of dark beauty found in melancholy and an appreciation for art, literature, and music that delves into the more profound and sometimes shadowy dimensions of human existence.
The visual language of goth culture is as nuanced as its philosophical underpinnings. Black remains the quintessential color, symbolizing mystery, rebellion, and a rejection of conventional brightness. Symbolic imagery plays a crucial role as well, with motifs like ravens, crosses, bats, skulls, roses, cemeteries, Victorian-era imagery, gothic architecture, and occult symbols appearing frequently in goth artistic expressions. Ultimately, goth culture is not about glorifying darkness, but about finding beauty in introspection, embracing emotional authenticity and creating art that challenges societal norms.
‘Recognizing the international importance of World Goth Day for many new AND lifetime goths, we wanted to share with you how The Bradford Exchange might help you get in the “mood to brood”. We jest, of course, but at the risk of sounding ironic, these dark and mysterious artistic expressions just might brighten your day. But that’s what blackout curtains are for! So, without further ado, we are delighted to open our catacombs to reveal these shadowy secrets: Top 10 Goth Collectibles and Jewelry for World Goth Day.
Shadows of Darkness Figurine Collection

For as long as people have told stories, there have been mythical tales of fierce, otherworldly females who defy authority and resist subjugation. Now see them come alive with handcrafted figurines inspired by women of dark myths and folklore. Intricately detailed, painted by hand, adorned with faux jewels and other breathtaking adornments, you’ll witness vampires, demons and other macabre members of the Shadows of Darkness “club” up close and in person. This limited-edition collection is the ultimate way to elevate any goth decor.
Jasmine Becket-Griffith Soulful Spirits Figurine Collection

The creepy, soulful history of dearly departed ancestors moves through World Goth Day and into November for el Dia de los Muertos, the Day of the Dead. This time of remembering those who have passed on is beautifully expressed with this collection of sugar skull fairies, inspired by the vision of acclaimed artist Jasmine Becket-Griffith. Intricately handcrafted and vibrantly painted by hand, each masterpiece glows in the dark to summon the spirits of the dearly departed. And shimmering faux gems and traditional designs enhance the presentation. If you love this one, be sure to check out the rest of our Jasmine Becket-Griffith figurines!
Ruby Fairy Figurine

Who said you can’t be both goth AND cute! The revered dragon and fantasy art of Jasmine Becket-Griffith makes a repeat appearance in our list with this limited-edition handcrafted figurine. The artist’s signature style defines Ruby, a darling, red-accented fairy with dragon wings, big purple eyes and adorable black ponytails. Expertly hand-painted by master artisans, she cradles a tiny red baby “dragonling” in her arms. They make such a perfect match!
DARK ARTS™ Candelabra Collection

What’s more gothic than a collection inspired by the sinister legacy of VOLDEMORT™ from the HARRY POTTER™ series. These handcrafted candelabras let you tour the depths of true dark depravity with built-in LED lights that flicker like real flames. At an impressive 10″ high, each of these officially licensed DARK ARTS™-inspired light sources is a macabre masterpiece, painted by hand with rich details like dripping “wax” and cold ghastly colors. Prepare to light the way INTO the darkness!
The Nightmare Before Christmas Candelabra Collection

Just when you think one candelabra collection is enough, behold there is another just as captivating! For fans of Disney Tim Burton’s The Nightmare Before Christmas, all your favorite Halloween Town residents are here on gothic, handcrafted candelabras with flameless built-in LED lights. Standing nearly one foot high, each ghoulish issue in this collection is painted by hand and features character artwork, dripping “wax” details and creepy accents like hanging skeletons, spider webs and skulls. Editions limited to 295 casting days!
Love Without End Music Box

True love never dies! It’s a sentiment that never ages, especially when coming from the lips of the Vampire Queen. That breathtaking gothic beauty is the underground star of this handcrafted Heirloom Porcelain® music box inspired by the spinetingling imagery of acclaimed fantasy artist Anne Stokes. The undead queen poses atop an ornate crypt with a tattoo-inspired design and 22K gold accents, and the lid of the limited-edition music box lifts to reveal a secret compartment, all to the haunting strains of “Clair de Lune”.
Elvira® Zippo® Lighter Collection

She’s camp, she’s a vamp and she’s America’s premier hostess of horror and come-hither humor. You can’t get much more goth than Elvira®, and the Mistress of the Dark™ is here in all her ghoulish glory in this collection of genuine Zippo® lighters. Officially licensed and guaranteed by Zippo® for life, each windproof lighter is adorned with flame-boyant Elvira® artwork using Zippo®’s brilliant Color Image process on classic Street Chrome™ models. And just look at that epic custom display, featuring a sculptural recreation of the queen of sass herself, perched in her witchy throne atop a handcrafted dungeon-like wooden base that holds all your Zippo lighters.
Elvira® Mistress of the Dark™ Sculpture

Look who’s back for a repeat performance! The scream queen herself with a sneak peek at a bewitching “kreepsake” that’s to die for. This first-of-its-kind sculpture captures the legendary horror hostess seductively posed on a gothic TV stereo console. Dressed with devilish details like glow in the dark “slime” and “smoke” and spooky faux gems, the main attraction is its sights and sounds. At the press of a button, you can hear one of Elvira®’s famous quotes in her own voice while candles flicker with a soft glow and the TV screen illuminates. It’s a hand-numbered limited release not to be missed!
Macabre Sorcery Essential Oils Collection

Gather ’round the cauldron and brew up some powerful elixirs with this gothic aromatherapy collection. Magic and romance from the dark side lie in wait with therapeutic-grade 100% pure essential oils inspired by ancient witches’ brews. The intoxicating scents are delivered with a menagerie of shadowy diffusers, including a Day of the Dead-inspired, color-changing ultrasonic skull and a black cat glass reed diffuser. Plus, each macabre set in your collection includes full-color attribute cards with features, best uses and little-known facts for each “brew”.
Dragon’s Eye Men’s Bracelet

Add a fiery fierceness to your gothic style with this intense men’s leather and stainless-steel bracelet. A genuine red tiger’s eye stone takes center stage in its sculpted design with bold talon-like accents to embody the ancient realm of fantasy and fire. And the bracelet’s clasp boasts a sculpted dragon head with jaws that open to hold the ring of fire on the opposite end. Gift box included. And be sure to check out our fierce dragon collectibles as well!
Oh my goth, those selections were quite dark and dramatic, don’t you think? But seriously, we hope today’s post not only generated a whole lot of excitement for World Goth Day, but that it also gave you some awesome ideas about how you, or a fellow goth, could enjoy this truly unique event with a powerful conversation starter. You might also want to take a quick peek at our fantasy and sci-fi collectibles or read one of these topic-adjacent posts:
Thanks so much for reading and a happy World Goth Day to all who celebrate!
Top 10 Goth Collectibles and Jewelry for World Goth Day by The Bradford Exchange